Specialists In Treating Nervous Patients

Fear becomes obsolete as you actively enjoy every dental treatment


  • Nationally recognised, a multi-award-winning dental clinic for nervous patients
  • Complimentary Enjoyable Dentistry Technique™ with every treatment (a pioneering combination of calming gas & air, and relaxation techniques) with every treatment
  • Complimentary consultations

Nervous Patients

Pain-Free Dentistry

Hundreds of 5* Reviews

Professional & friendly staff

Welcomed as a guest

Comforting and tranquil spa environment

We have successfully treated thousands of people to overcome their dental anxiety, including TV presenter Coleen Nolan

The drive to create the pioneering Enjoyable Dentistry TechniqueTM

Dr Bashar MSc, BDS, LDSRCS(Eng.), Dip.D.Sed, Dip.Clin Hyp, MABCH,MCAHyp. NLP Master Prac., NLP Coach & Trainer

Dr Bashar qualified as a dentist with a BDS in 1984 with Distinction and Honours from Guys Dental Hospital, London and went on to gain a Diploma (Dip. D Sed) in conscious sedation there too. He successfully completed a Masters’ Degree from University College, London in 2003, where his research was based on giving scientific validity to the Enjoyable Dentistry TechniqueTM. The scientific results he obtained proved beyond a shadow of doubt that up to 98% of patients can consistently benefit from pain-free, comfortable and relaxed dentistry, and that up to 95% of patients can further experience dentistry that is truly enjoyable.

Dr Bashar Al-Naher has two diplomas in clinical hypnosis. He has also completed his Masters’ Degree (MSc.) in Clinical Hypnosis applied to dentistry. Dr Bashar’s application of clinical hypnosis has gained much credibility and his research into, and knowledge of, clinical hypnosis has also enhanced his ability to make the Enjoyable Dentistry Technique™ more effective and powerful.

The drive to create the Enjoyable Dentistry TechniqueTM arose from seeing patients experiencing anxiety or in pain during dental treatment.
Because I care deeply for my patients, I wanted to find a technique that would allow all patients to have totally pain-free dentistry that would be comfortable and even enjoyable if possible…  This set me off on a mission of developing such a technique.  After many years of research into a variety of fields including dental sedation, psychology, self-development, local anaesthesia, the nature of pain and aligned topics, I pioneered the Enjoyable Dentistry TechniqueTM.

Dr Bashar Al-Naher

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Awards and Achievements

  • Three Best Rated Award for ‘The Best Dentist’ in Hammersmith
  • The Dental Hygiene and Therapy Awards 2014, shortlisted in the category of ‘Best Treatment for Nervous Patients’
  • The West London Business Awards 2013 for ‘Innovation in Business’ using The Enjoyable Dentistry Technique™

Can you really enjoy a trip to the dentist?

If you’re a nervous dental patient, we think you’ll be astonished.

That’s because the Enjoyable Dentistry TechniqueTM is more than an award-winning combination of relaxation techniques, tranquillity and ‘gas and air’. It’s a whole experience, a holistic approach to dentistry that can change the way you feel about your dental treatment.

It begins at the door, where you are greeted as a guest, not a patient. Our team is experts at putting you at ease from the first hello. The environment is calm, comforting and almost spa-like.

Our ambition has always been to create a service that people looking for a dentist for nervous patients in London would not only feel comfortable in but actively enjoy. Our guests tell us we succeeded.

Discover it for yourself.

Why overcoming nervousness matters

It’s human nature to put off the things we enjoy least, but some things really shouldn’t be left. Dental treatment is one of those things. It’s extremely common for people to feel some degree of nervousness or anxiety about visiting the dentist, but the greater the anxiety, the more likely you are to delay treatment or avoid it altogether.

Around 12% of patients in the UK have an “extreme dental anxiety”. In some cases, it can be so severe that the patient never visits a dentist. As you might expect, that can have a dramatic effect on the health of their teeth and gums, but also on their general health.

That’s why we developed the Enjoyable Dentistry TechniqueTM.

Removing the nerves from every dental treatment

The curious thing about being a nervous dental patient is that the nerves can vary from treatment to treatment. For some, stepping foot through our door can be a challenge (although one we successfully help them overcome). For others, cosmetic treatments may not create concern, but general dental treatments will. Or perhaps you are relatively content with a simple check-up and polish but feel less secure about fillings.

The beauty of the Enjoyable Dentistry TechniqueTM is that it is effective across all dental treatments. So whether your nervousness stems from a specific procedure – such as dental implants, bridges, veneers or root canal treatments – or the whole experience, it really is possible, to not only experience dental treatment without the nervousness, but to enjoy it.

We would love to show you what that feels like. Book your appointment today.

Black Friday Offers

Cosmetic Dentistry

10% off all cosmetic dentistry (bonding, veneers, Invisalign, smile make overs)


Free implant consultation and 10% off implant treatment with Dr Jaimie

Teeth Whitening

Free hygiene with in-surgery and home whitening with Anjula

Facial Aesthetics

10% off Facial Aesthetics

All calls to book appointments must be made on Friday 25 November and appointments can be booked until 31 Jan 2023.
*No cash alternative. Cannot be used alongside any other offer or promotion.